Sybase Co-Sponsors “The Middle East NextGeneration Mobility Summit 2007”

Sybase, a leader in Mobile and Wireless space, will demonstrate how brick and mortar organizations can become mobile enabled

Dubai, United Arab Emirates, December 2007: Sybase Products Middle East, the largest global enterprise software company exclusively focused on managing and mobilizing information, today announced that it will be participating in “The Middle East Next Generation Mobility Summit 2007” being held on November 13-14 at Jumeirah Beach Hotel, Dubai. The Summit will focus on the business value that mobility creates and help in building business interaction, understanding the process, and tackling any technology challenges in order to create a successful mobile enterprise. During this summit, Sybase will talk about its Information Anywhere Suite which addresses the various mobility challenges facing organizations today and discuss the framework in which Sybase mobile solutions can be used.

Speaking on their participation in the Middle East Next Generation Mobility Summit 2007, Mr. Hisham Malak, Channel and Marketing Manager at Sybase Products Middle East, said, "Mobility is becoming the next step for many organizations in the market today. However, they struggle with how to best re-envision the enterprise for mobility. Businesses need “Unwired” solutions and mobile applications that will extend their enterprise systems to mobile users anywhere, anytime to remain competitive. This Summit provides us with the opportunity to share with the audience how Sybase has helped organizations get “Unwired” and deliver information anytime, anywhere thereby enabling them to create an information edge."

Sybase is recognized worldwide as a leader in providing complete, end-to-end mobile enterprise computing solutions. With the industry’s most comprehensive, flexible and innovative mobile technologies, Sybase and its subsidiary, iAnywhere mobile technologies, hold market leadership positions in mobile database, mobile middleware and mobile device management. Used by more than twelve thousand customers worldwide, including 81 of the Fortune 100, Sybase is the preferred choice for mobile enterprise solutions.

“Lars Droste, Head of Mobility Solutions Unit at Sybase Products Middle East, will be speaking at the Summit and will talk about how Sybase can extend the reach of business-critical information to users on the front lines and manage this information securely thereby helping companies achieve the Information Edge. Our Information Anywhere suite will also

be showcase at the exhibit.” Hisham concluded.